You may have been noticing these nifty little things called infographics that are popping up everywhere. Their purpose is simple; they are a visual way to display information so that we may be more inclined to take the time to absorb it. But what is it about these things that many of us find so appealing? And why are they so effective?
They are simply fun to look at. There are usually a lot of eye-catching colors and designs, which has been proven to increase engagement. A research study by Xerox found that simply using color in articles and blogs increased readership by 80% and saw an increase of 82% in attention span and recall of the information.
Visuals have a similar effect as colored texts. We respond better to visuals than to just text alone and retain more information because we process visuals faster and easier than words. Using an image or video in a social post is much more effective and engaging than text. In fact, infographics are 3X more likely to be liked and shared on social media.
You’re receiving a ton of information in a condensed form, so you don’t have to read page after page to get to what you need. We can spend hours wading through articles and research materials only to find irrelevant information. This medium prioritizes the main points you need to know and displays them in an easy to digest format.
The possibilities are endless. There are different platforms you can use to make an infographic quickly and easily, but beyond that, it’s up to you. I’ve viewed an infographic that was the length of five pages but was engaged the whole time due to their use of graphics and animation. If you do it right, infographics are a gold mine for interaction and engagement.
We’ve created a super simple infographic below that highlights all the information that we just discussed.What better way to show you the potential of infographics than with an infographic?
We used Canva to make this infographic but other platforms include Piktochart, easel.ly, and Venngage. Most require an account but you don’t have to pay for basic usage of their platform. More advanced templates and graphics might cost money and you can buy packages for more features if you need to.