This article, written by Constant Contact Content Manager Miranda Paquet, highlights some key things you should be thinking about for the month of November. It’s the start of the big holiday rush and we want you to be prepared.
The holiday season is right around the corner and your customers are primed and ready to buy.
Now, here’s the real question.
Are you ready? Do you have a plan for enticing people to shop with you this holiday season?
Don’t worry — we’ve got you covered. Follow these steps for a simple and effective holiday promotion plan:
Create an irresistible offer to drive customers to your store.
You don’t necessarily have to provide a discount. But with the increased competition during this busy time of year, it’s important to show your value and offer a clear reason why shoppers should choose your business.
Get the word out to your existing customers.
Send a holiday-themed email to let your customers know what you have planned this holiday season. Save time with one our holiday email templates.
Collect contact information from new customers.
Many of your holiday shoppers will be brand new to your business. If you don’t give them a compelling reason to come back, you might not see them again.
Encourage new customers to stay in touch by signing up for your email list. Connecting with them through email ensures you’ll stay fresh in their minds and they can stay up-to-date with future happenings at your store.
Use the infographic below for more ideas and key dates to have in mind in the next few weeks:
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