Six steps to get your ad noticed!

BBDO founder David Abott believed that while styles in print advertising may evolve superficially, the enduring principles are based on human behavior, and therefore remain the same. In other words, while trends in type, color, and borders may change, the elements of a good ad are timeless. Have you ever watched someone flip through a magazine? They generally spend about two seconds scanning each page. In order for your ad to break through the clutter, the reader needs to know exactly where to direct their attention. Create an unmistakable focal point followed by a clear road map to lead the eye. Capture the reader’s attention like a stop sign and direct it like a road map!

Here are six-steps to get your ad noticed now.

• Americans read from left to right!
• Most readers look down after an illustration or photograph-place your headline below the visual to take advantage of this tendency.
• The reader’s visual journey ends in the lower right hand corner. Make sure to place your contact information there.
• Make an emotional connection.
• Write headlines that offer a reason to read more.
• Use pictures to attract and convince.

No matter what your budget, you can develop an ad that will get noticed!