Six steps to get your ad noticed?
How do you get your ad noticed now? BBDO founder David Abott believed that while styles in print advertising may evolve superficially, the enduring principles are based on human behavior, and therefore remain the same. In other words, while trends in type, color, and borders may change, the elements of a good are timeless.
Market on the Move
According to the Mobile Marketing Association, by 2008, 89 percent of brands will use text and multimedia messaging to reach their audiences, with nearly one-third planning to spend more than 10 percent of their marketing budgets on advertising in the medium.
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Top Ten Marketing Stunts!
Check this out! A quick view online slideshow of 10 successful marketing stunts and five that failed.
Trends In Advertising, Design, Marketing and Communications
Recently the Advertising Association of Baltimore, of which I am a board member, asked me and a group of other Baltimore-area ad agencies and design firms to discuss industry trends that we see emerging as we move into 200
